Customer Led Conversions

LendingFront’s embedded dynamic relationship platform helps banks, payments and software companies reshape how they engage, market to and sell into their SMB clients.

Trusted By

SMBs are
underserved, 

not unqualified

33 Million small businesses aren’t getting the access to financial products they need.

- They’re difficult to reach
- Emphasize speed and convenience
- New players threaten marketshare

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Revolutionize your SMB engagement

Turn everyday activity into financial recommendations

Integrated into the tools SMBs rely on and use everyday, such as POS systems, mobile + desktop banking, vertical SaaS platforms, and more.

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Use data to serve, not just sell

Pre-select your merchants for any product you want to cross-sell or offer to them.

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From Awareness to Action, Make Every Touchpoint Count

Increase awareness, maximize conversion rates and be intentional in your outreach.

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Help SMBs get what they need before they ask for it

Drive revenue and retention with dynamic relationship cross-selling.

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Leverage the LendingFront platform to pilot, scale and manage your entire cross-sell business.

- Cross-sell any request

- Same Platform

- Same Process

- Same Embedded Experience

One Platform.
Any Product. 

Enterprise Results.

Add 2 Years in Customer Lifetime Value
Increase customer retention in an average of 24 months with Embedded Cross Sell
1.7mm

SMBs On The
Platform
1,556%
Increase In Conversions
Boost go-to-market efficiency with LendingFront’s automation and integrations, reduce acquisition and servicing costs.
$1B+

Annual cross-
revenue selling
404%
Increase In Revenue
LendingFront gives you the platform, the tools and support to increase revenue on auto-pilot.
2,000

Corporate
Users
Add 2 Years in Customer Lifetime Value
Increase customer retention in an average of 24 months with Embedded Cross Sell
1.7mm

SMBs On The
Platform
1,556%
Increase In Conversions
Boost go-to-market efficiency with LendingFront’s automation and integrations, reduce acquisition and servicing costs.
$1B+

Annual cross-
revenue selling
404%
Increase In Revenue
LendingFront gives you the platform, the tools and support to increase revenue on auto-pilot.
2,000

Corporate
Users
Add 2 Years in Customer Lifetime Value
Increase customer retention in an average of 24 months with Embedded Cross Sell
1.7mm

SMBs On The
Platform
1,556%
Increase In Conversions
Boost go-to-market efficiency with LendingFront’s automation and integrations, reduce acquisition and servicing costs.
$1B+

Annual cross-
revenue selling
404%
Increase In Revenue
LendingFront gives you the platform, the tools and support to increase revenue on auto-pilot.
2,000

Corporate
Users

The answers to your questions.

What does your platform do?

Our software helps banks, payment companies, and vertical SaaS platforms automatically cross-sell financial and non-financial products to their existing small business customers. We use real-time data, behavioral insights, and prebuilt workflows to boost product adoption and lifetime value.

Who is this built for?

We serve commercial banks, payment processors, and software companies that have small business customers and want to drive deeper engagement and revenue through embedded product cross-sell.

What kinds of products can be cross-sold?

We support a wide range of financial products including business loans, credit cards, savings accounts, merchant services, and treasury products. We also help you cross-sell your own core or partner services to merchants.

How is this different from a CRM or marketing tool?

Unlike generic CRM or campaign tools, our platform is purpose-built for product penetration and wallet share. It identifies the right customer, the right product, and the right moment—then delivers it automatically, with minimal lift from your team.

What data do you need to get started?

We typically use merchant transaction data, product usage history, and engagement patterns. Our platform integrates easily with your existing systems to extract and analyze this data securely.

How long does it take to implement?

Most customers are live in under 30 days. We offer preconfigured modules for fast deployment and can tailor workflows to your products and policies.

Is this secure and compliant?

Yes. We follow strict data privacy and security protocols, including encryption and role-based access controls. Our solution is SOC 2-ready and supports your regulatory obligations.

How do I see this in action?

We’d be happy to show you a demo customized to your use case.

Book a demo